Did you know that it is now possible to share more engaging content about your brand and product through Pinterest video pins?
Yes, you read that right! As one of the most popular strategies for e-Commerce, Pinterest video pins are becoming the most effective way to increase engagement and build more followings! Especially if you have upgraded to a business account. You can creatively showcase your quality videos to wider audiences on the platform.
Pinterest video ads are a great way to boost your brand’s popularity. That is why here we will give you a walk-through on how to utilize this feature effectively.
What are Pinterest Video Pins?
Pinterest Video Pins are videos containing high-quality content posted to Pinterest. Businesses, influencers, content creators, and advertisers are commonly using video pins to promote their brand, product, or project. The good thing about video pins is they can tell a story, teach and inspire, and share valuable content to capture the audience’s attention.
As a visual discovery platform, content with movement is potentially easy to grab people’s attention and reach new audiences. However, you need to make sure that the first few seconds of your video pins should be super interesting to trigger engagements.
Pinterest video pins can increase brand exposure even when using the mobile app. They are displayed in a scrollable banner at the top of the Pinterest mobile app’s search result so it will increase your visibility.
Video Pins increase brand exposure even when using the Pinterest mobile app. They’re displayed in a scrollable banner at the top of the Pinterest mobile app’s search results, increasing visibility.
How to Create Pinterest Video Pins?
It is easy to create video pins. Just log in to your Pinterest business account and then click ‘Create’ at the top-left of the page, click ‘Create Pin’.
After that, click the directional arrow up circle icon to upload a video or drag and drop a video into the uploader.
Move the selector left or right to select an image in your video for the cover image. Once done picking the cover image, fill out the Pin title, description, tags, and a destination link.
You can choose to publish your pin immediately or schedule it for a later date.
Don’t forget to choose a board from the dropdown menu, or select ‘Create Board’ to create a new public one.
Finally, once you are done, click ‘Publish.’
Creating Pinterest Video Pins Tips & Best Practices
Now, as we have mentioned, we will dive deeper into the best practices in creating video pins to make the most of it to achieve your marketing goals.
1. Attention-Grabbing Hook
The first 3-seconds of your video is crucial. You need to grab the audience’s attention before they decided to scroll and not watching your pin. Make sure to include intriguing content in that crucial moment. You can play with colors, movements, or any interesting display.
2. Video Pins Specs and Duration
Pinterest requires between 15 seconds and 1-minute video duration of organic content, while 6 to 15 seconds for video ads. Video pins should also be clear and effective in communicating to your target audience.
On the other hand, Pinterest vertical video pins have a recommended height of 1920px and a width of 1080px for an aspect ratio of 9:16. Vertical video pins support MOV, MP4, and M4V formats with a maximum file size of 2GB.
3. Video Pins Title, Description, Tags, and Links
Add clear, SEO-friendly Pinterest titles and descriptions to increase search visibility. Pinterest recommends up to 100 characters for the title and up to 500 characters for your description. Adding relevant and popular tags also helps increase visibility and rank your Video Pin higher, and don’t forget to add a destination link to redirect audiences to your site and increase traffic.
4. Strong Cover Image
When selecting a cover image for your video pin, think of a compelling, high-quality image that will grab your audience’s attention with just one glance. Make sure that with just your cover image, your audience should already be able to grasp the message you want to convey.
5. No Audio Orientation
There’s nothing wrong with making video pins without audio. Some pinners don’t rely too much on audio to watch and understand your story. But to make them better understand what your video is all about, you can add captions or text overlay instead.
6. Show Your Brand Identity
As part of your branding strategy, impress your viewers with the look and style of your Video Pins. By using the right colors, fonts, logo, and image, along with the right style and graphics that best represent your brand identity, you can instantly connect, inspire, and empower your target audience. Plus, make sure your aesthetic is consistent throughout all of your content, including your website content to reinforce your brand identity.
Add a call-to-action at the end of your Video Pins to spark conversations. You can get your viewers to click on your website or links to learn more. There are definitely more convincing phrases you can think of!
However, compelling phrases are not enough. Sometimes you need to provide exact steps or include a compelling offer to get them interested! You can be creative in your approach as long as the viewer finds it to be a win-win experience that is worth it!
8. Pin the Video to the Relevant Boards
An important strategy for getting your Video Pin ranked higher is to post them on the most relevant board on your profile. The tendency is that if it’s added to an irrelevant board, the Pinterest algorithm is more likely not to recognize it. To avoid confusion and clutter!
Pro Tips: Make a Series of Video
Especially for educational content like tutorials, crafts, and recipes, creating a video series is a great option for branding and engagement. Indeed, a series of videos offers more value, clearer information, and a source of inspiration for viewers. You can also ask your audience to take action at the end by including a call-to-action like “Visit Now” and “Click Website to Learn More!”
In addition, a series of videos are also more likely to be saved to a pinner’s board. Once the Pinterest algorithm finds out how well your Video Pin is performing, it’s more likely to improve its ranking on the search results page.
These are some of the best practices you can apply when creating Pinterest Video Pins. Most pinners these days are more drawn to videos than reading content. This could be an effective strategy that you can incorporate into your Pinterest marketing! And because they’re popular on Pinterest, it has the potential to improve your brand’s visibility and grow your audience.