TikTok has been one of the most popular social media platforms out there. The popularity exploded even further in 2020 during the onset of the Covid-19 pandemic, and the growth never stopped! The average age group of the TikTok user base lies from 13 to 65 or even more. Over 1 billion active users spend at least 90 minutes of their day on TikTok every day. With such a positive impact of TikTok on worldwide audiences, it has dramatically reached different brands and influencers to create content that can generate more sales. With so many possibilities in marketing, brands need to acknowledge the changing trends of TikTok and leverage them accordingly. This calls for regular analysis of the latest TikTok marketing trends, and we have everything covered here. Let’s check out the latest Tiktok marketing trends for 2022.
TikTok Marketing Trends in 2022
TikTok allows users to share short-duration videos wherein most audiences are either lip-syncing to different tunes or grooving to the trending beats. Being one of the fastest-growing apps, TikTok offers a wide range of opportunities for diversified audiences. Let’s check out the current TikTok marketing trends trending in 2022 here.
TikTok Stitch and Duets
TikTok runs on creativity. With so many creators on the platform, TikTok allows users to get inspired from other user-generated content and create a new one with a twist. The Stitch and Duets are one of the hottest TikTok marketing trends in 2022. These are new forms of video content that are easy to recognize.
The TikTok Stitch feature allows users to take a snippet of videos from other creators and incorporate it into theirs without any restrictions. Of course, every Stitch video has an attribution of the original creator and a single-click link to their profile. It is a very interactive method that brands are using to gain more exposure.
See the example below of an influencer promoting a beauty brand using the TikTok Stitch feature.
@urban decay @Ulta Beauty
On the other hand, the TikTok Duets may sound similar but are quite different. It allows users to create TikTok videos while incorporating the videos of others in a different format. In TikTok duets, there’s a split-screen wherein people can respond to the original TikTok video using a new video. Both the videos are viewed side by side, almost like a collaboration!
Here’s an example of one of the famous trends in doing TikTok duets.
Family TikTok #duet with @charlidamelio
Tiktok Stitch and Duets are pretty common and popular nowadays with the passing days. It has immense capacity to increase brand awareness of a business to extraordinary levels by just creating an interactive video that others can use.
TikTok Live Sessions
Regular TikTok videos have their charm and attract a significant audience base, but TikTok live sessions are also catching pace gradually. Since the past few years, live video consumption has drastically improved among users across various social media platforms, including TikTok. According to TechCrunch, the overall number of people going live on TikTok and the number of people watching live videos have doubled since last year.
According to the latest launches by TikTok, creators can now schedule an event in which their followers will receive a notification beforehand. Creators can also share the same through in-app messages or promote through more Tik Tok videos using a live countdown sticker. Co-hosting is also a new feature that Tiktok is testing out on their platform, wherein creators can go live with multiple hosts.
More Brands using TikTok
The growth of TikTok has been so exponential that many businesses haven’t yet recognized its potential. However, as days are changing and trends are rising, particularly when TikTok has an entire formal advertising network, the size and number of brands associated with it will be huge.
Having so many influencers is also a reason why brands are slowly transitioning to TikTok advertising. Nowadays, as marketers find different strategies with the cooperation of the TikTok team, the potential is consistently rising.
Having a TikTok presence is currently a necessity for every brand in any industry. It is easier to target users on TikTok and gain all the hype that the brand wants just by creating engaging content and leveraging it in different tactics.
Episodic Contents from Brands and Influencers
Since 2021, the popularity of episodic content has been gradually increasing. As we said, an average individual spends about 90 minutes watching TikTok videos on their day. Most users are now inclined towards videos which are a series of episodes demonstrating or narrating a story. You can say that TikTok is almost transforming into a mini OTT platform.
Brands and influencers are now focusing on generating more episodic content wherein they dictate a particular part of the story, keep some for the next episode and let the users wait for the next video! You can either make longer episodes or even shorter ones, depending on the length of your story. The key is to advertise your brand within the stories and keep your audiences hooked to your videos!
Branded Hashtag Challenges
Hashtags are the best way to go viral on Tiktok or any social media platform. Creating branded hashtag challenges has been a norm for businesses nowadays if they want to gain exposure on TikTok. In this process, a company creates a new hashtag and encourages other users to create videos using the hashtags. Even though this strategy can get a tad bit expensive for some business owners, it is worth a shot considering the spike in the outcome of the campaign. Don’t forget to make it a fun and engaging experience for your users so it will reach more to the right audience on TikTok.
Behind the Scenes Videos
Many brands post behind-the-scenes content, such as manufacturing products, packaging, employees performance, and so many other creative ideas. Many brands even portray their employee’s involvement in the company nowadays.
Users love to relate to your business more, and this is an excellent strategy to hook your users by adding a sneak peek into the processes involved in creating, packing, and delivering their favorite products.
For example, Local Pro Plumbing gained viral views on their videos showing how their team works.
Longer TikTok Videos
Tiktok is known for its short videos that keep users hooked to their screens all day. Since 2021, videos that are a minute long are gaining quite a popularity over time.
Tiktok now allows users to create videos up to three minutes long, which allows creators more flexibility to demonstrate and convey all the information under a single video if they want to. It can be highly beneficial to specific niches such as cooking, packaging videos, and others that usually rush the entire process due to time constraints. It is important to note that even though longer videos are getting popular nowadays, shorter forms of videos will never lose their charm. The right way is to strike a balance between the two during your TikTok marketing venture for the best results.
Authenticity is Crucial
TikTok is only popular for its creators and TikTok acknowledges that well. Authenticity is something every user appreciates on TikTok and loves to share. This is why most brands are finally stepping into their TikTok marketing venture and pledge to stay authentic and original with their content ideas.
By creating authentic and original content that is relatable to the audience, you get the facility to connect with your audiences on a whole new different level. Thus, if you want your business to shine on TikTok in 2022, you know the drill – Create engaging and authentic content consistently!
The rise of TikTok has been dramatic since 2016. It is ranked within the top 10 influential social media apps on both Android and iOS. Be it sharing your lives or creating content for your brand, TikTok offers a wide range of opportunities and possibilities to all its creators equally. If you are a marketer and are looking for some good marketing strategies, you cannot just afford to ignore TikTok marketing. Considering the rising TikTok marketing trends in 2022 and the upcoming years, you need to step up your TikTok marketing strategies and hook your followers with engaging content.