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Pinterest is always in the game for big changes. In 2020, they shifted gears to Fresh Pins on Pinterest that are useful and more relevant to their users. If you have been reposting old and viral content, it is time to move on! Pinterest has established practice that Pinterest deems best.

Whether you are a content creator or brand, it is essential to find out what Fresh Pins are on Pinterest. In this article, we summarized all you need to know before exploring Pinterest to promote your brand or business. Take a sit back and enjoy reading.

What are Fresh Pins on Pinterest

Fresh Pins are defined by Pinterest as images or videos that they haven’t seen before. It can be a new image that linked to a new blog post or even an old one you have shared before. “New” means users have never seen it before. It can be a pin with changes in background, logo, font, placement, and filters it will be recognized by the Pinterest algorithm as a fresh pin.

Pinterest would consider those pins as fresh when saved for the first time, even though they are linked to an old page, blog post, or product listing.

Keep in mind, fresh pins should not be confused with fresh content.

Pinterest is referring to Pins, not content on a blog or website. Now, let’s take a look at some ideas that Pinterest recognizes as fresh pins:

  • A new pin from a new post
  • Pins from an old post
  • A new pin inspired from an old pin that’s performing well with some changes to the font and photo
  • A group of pins based off of various photos of the same product

What Are “Not” Fresh Pins

A “not” fresh pin on Pinterest is essentially a pin that’s just a duplicate. It has the same combination of photo and URL used with other pins that users have seen before. It is also “not” a fresh pin when you use the same image but only changed the Pin title, description, or alt text.

Make sure that when creating fresh pins, you don’t just make small edits to the same image. Imagine seeing the same pins at the top of your feed every time you visit your platform, aren’t they boring? For this reason, Pinterest’s algorithm allows fresh pins to be seen in the search feed as part of their goal of improving the user experience.

Why Fresh Pins are Important on Pinterest

To be successful on Pinterest, understanding why fresh pins are important could go a long way in moving forward in that direction. Here’s why they’re important:

1. Efficient in Driving Massive Traffic to your Site

The new Pinterest marketing practices prioritize fresh pins to be seen in the search feed. When fresh pins make it to the top of the search results page, there’s a good chance that they’ll be noticed by more readers, resulting in increased engagement and traffic to your site.

Being at the top of the search results page on one of the most popular and visited platforms on the internet earns more target audiences, who will love to visit your site to read your content.

2. Expand your Reach

Since its launch in 2010, Pinterest now has over 100 million active users worldwide. This means it is a powerful platform, especially for brands and bloggers who want to expand their reach. Building a huge following takes time and effort, but with Pinterest, as long as you follow their best practices, like creating fresh pins with valuable content every now and then, it can be done in no time.

3. Increase Brand Authority

Since Pinterest’s new algorithm primarily recognizes fresh pins, bloggers, content creators, and businesses have the opportunity for their posts, sites, and brands to gain recognition. An active online presence will keep audiences engaged and up-to-date with relevant news and trends, which in turn will enhance brand credibility and authority.

4. Increase Engagement

Fresh pins are likely to have more engagement than old or duplicate pins. Content creators can now easily get new leads and interact with potential customers. Once fresh pins have more engagement, it will be easier to create a stronger connection with the target audience. It could also boost long-term brand loyalty.

5. Promote your Content

Fresh pins on Pinterest serve as a bridge for detailed, stellar, and valuable content to connect with the right audience. It is one of the easiest and most effective ways to promote valuable content. The more fresh pins that are connected to a piece of content, the more likely it is to spread and reach more readers.

How to Create Fresh Pins on Pinterest

Creating fresh pins on Pinterest is simple and easy. Here are some useful tips:

1. Shot Images at Different Angles

To save time and be more efficient when creating fresh pins, it’s best to shoot images from different angles in a single frame. Having lots of images from different angles helps create more designs.


2. Edit Photos and Mix them up

Stock images also work best when creating new Pins. Some websites even offer photos for free. A photo editing tool or software allows you to edit, organize and customize the images, for example by changing the angle or removing the background. Make sure you’re using Pinterest’s perfect size, which is a 1000 x 1500 orientation.

3. Use Variation of the Image

A convenient and efficient way to create fresh pins on Pinterest is to create different versions of the same image used. A photo editing tool or software includes a background remover for more control over the image and making it easier to choose which image or background color to replace it with.


Note that changing the title alone is not a fresh pin. Make sure to bend the fresh pins using different images and title descriptions to grab people’s attention and get more clicks.

4. Use Templates 

Using reformatted images, such as templates, speeds up the design process and helps create more attractive fresh pins to use on Pinterest. It is very versatile in that it offers more options to create different fresh pins in one template. Some visual design tools offer many unique and beautiful designs for you to use.


The templates are also easily customizable. To create a new pin from the same template you used before, just replace the background, change the font color and image, and it already looks new!

It’s important not to make many different changes to an image for fear of overdoing it. Keep the structure and balance of the design clean and appropriate.

5. Use Filters, Effects, and Elements

Filters, effects, and elements can make a big difference to an image. With the use of a design tool, modify the visual by adding appropriate filters or effects to create a noticeably different image that can be used as a new pin.


Fresh Pins Strategy

Fresh pins are as good as the strategy you create to make it work! By including a fresh pin strategy in your list, you can craft a plan that won’t compromise the design and the message to convey. Here are some fresh pin strategies that will help achieve that goal:

1. Schedule Daily Pins

It’s important to plan ahead to know how many fresh pins to create and post each day. By posting fresh pins on Pinterest on a regular basis, valuable content will be discovered more frequently and more likely to be engaged.

2. Consider Batch Tasking

Batch tasking is creating as many fresh pins at a time. Instead of jumping from one task to another, you take a good deal of the work in a frame to help save time and energy.

3. Create Different Types of Pins

While creating fresh pins and posting them regularly is beneficial, creating different types of pins to build an active presence and increase engagement is just as important. Include also fresh video pins, carousel pins, and static pins whenever needed.

4. Track & Beta-Test your Pin Designs

In order to know if your fresh pin strategy is working or not, track and beta-test your pin designs to identify which fresh pins are performing well and which are not. Tap Pinterest Analytics to see which pins have been saved the most and what type of content is generating the best possible results. The better you understand this, the more you can deliver better content to your audience.

5. Keep Track of the Number of Engagement for each Fresh Pin

Keeping a record of all clicks and saves makes it easy to see which fresh pin designs are performing well. Use the data collected as future references when creating another batch of fresh pins on Pinterest.


To be successful on Pinterest, following their best practices, such as creating fresh pins every now and then, is a great start! Take advantage of these changes to Pinterest’s new algorithm to increase traffic to your site, promote your brand, and increase sales.

Picture of Andrea Naomi

Andrea Naomi

Andrea is a digital marketer with a passion for content and social. She loves deciphering puzzles, new tech, working with startups, #beachlife, and of course Ampfluence.

Andrea Naomi

Andrea is a digital marketer with a passion for content and social. She loves deciphering puzzles, new tech, working with startups, #beachlife, and of course Ampfluence.
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