As a business or brand that uses Pinterest for marketing, have you ever thought about buying Pinterest followers? Since Pinterest has grown in popularity over the years, the competition between brands is getting tougher. While buying Pinterest followers might sound like a great idea, you might want to think twice about this strategy. Because when it comes to quality and credibility, this strategy may not working well.
Well, do you think buying Pinterest followers is a good idea? Let’s discuss some points to make a well-thought-out decision.
Why Buy Pinterest Followers?
Despite the ambiguity of this growth strategy, some brands still do it. Besides being a quick and easy way to gain popularity on Pinterest, the number of followers could also mean more exposure to your content. Greater exposure also leads to increased social influence online because your brand is more visible.
Another common reason for buying Pinterest followers is to build community and social proof. With more followers, the chances of high-quality content being noticed, shared, and engaged by the right audience are high! However, there are pros and cons to consider when taking this strategy and it’s worth understanding them now more than ever.
The Pros of Buying Pinterest Followers
First, we’re going to discuss the benefits of buying Pinterest followers.
1. Enhance Your Pinterest Profile Popularity
Just like with other social platforms, having more followers equals popularity! If your profile is popular, people can’t help but start checking out your content and whatever else you have going on.
On top of that, having more followers tells your audience that there are a lot of people out there who are interested in you and what you are about to offer. Instead of waiting many years to build your popularity, this strategy can quickly do it for you! With many followers, it will be easier to attract the right people to your content and profile.
2. Ease Your Marketing
Having more followers could mean more chances for your social media and marketing campaigns to be successful. They are likely to have more shares, interactions, and traffic, leading to conversions.
The Cons of Buying Pinterest Followers
On the other hand, buying Pinterest followers also has its own drawbacks, let’s check them out!
1. Break Your Account Reputation
One of the main downsides is getting low-quality Pinterest followers from an unreliable source, which could ruin your account’s reputation. The people behind Pinterest, and even some users, could recognize low-quality followers from high-quality followers. And once you’re caught, your account’s reputation will be in jeopardy!
2. Number of Followers ≠ Engagement
Buying Pinterest followers from a credible source will give you good conversions. If they are high-quality followers, they will likely help you increase your rankings and your engagement rate.
Note that the Pinterest algorithm measures subscribers against the engagement rate. So no matter how many subscribers you have, if they don’t convert well, your profile and content will be less likely to show up.
3. The Risk of Getting Banned
Buying Pinterest followers is against the Pinterest users policy. Pinterest is very particular with any sign of fraud and malicious activity on its website. The possibility of losing everything, including money and subscribers, is high! Therefore, opting for this marketing strategy may put your account at risk of being banned.
4. Push Away Your Traffic
Buying Pinterest followers could hurt your account for traffic reasons. At first, you will see an increase in traffic, but later all the traffic will disappear due to spam. This will end up hurting not only your conversion but also your ranking on the search results page.
What Works Instead of Buying Followers
If the downsides of buying Pinterest followers are too much for you to handle and you don’t want to risk your account getting banned, do the following instead:
Show Off Your Brand’s Uniqueness
Show off your brand’s uniqueness with your Bio Profile, optimizing Boards and Pins according to your niche, and having Featured Boards and Board covers
With tougher competition, you can never go wrong tailoring your brand to stand out! Show the uniqueness of your brand by giving it a decent name and an interesting bio profile containing information relevant to your target audience. Optimize your boards according to your niche, come up with featured boards for your best-performing pins, and add eye-catching board covers.
And to get more real followers, deliver unique and interesting content that converts. Otherwise, your rankings drop and your subscribers will eventually lose interest in what you offer.
Although it takes an extra effort, the momentum will last a long time!
Pin Consistently at the Right Times
Constant pinning is one of Pinterest’s best practices! You need to purposefully pin your content at the right time, especially when traffic is high. Also, don’t forget to repin other people’s content that is relevant to your niche. Experts recommend pinning at least 3 to 15 Pins per day for rapid Pinterest growth.
Plus, once the Pinterest algorithm notices your consistent pinning activity, it’s more likely to rank you higher. To save time and effort, consider using a scheduling tool for Pinterest like the one above.
Use Fresh Pins
Pinterest allows the reposting of old content, especially those with high conversion rates, as long as the image or video is different or has not been seen before. In other words, you can create a new Pin from old popular content and give it a new look! You can even create as many Pins as there are links for a single URL!
The best part is that Fresh Pins rank higher! As a result, more engagement, followers, and traffic to your profile and website!
Sharing your content on different social media channels is a great way to get more engagement, sharing, and following. This allows your audience on other platforms to notice your content on Pinterest as well.
Engage with Your Audiences Organically
Growing Pinterest isn’t just about delivering great content, it’s also about showing value to your community. If you want to get more followers organically, don’t forget to engage with your audience like you’re part of their community. Interact with them, comment, and share their Pins. Do this regularly and you can build a strong Pinterest page. In return, you’ll also earn more organic shares, comments, and followings.
Add “Pin It” Button
If you have a lot of great content to share with your audience, make it easier for them to repin or share it by adding “Pin It” and “Follow” buttons to every post you publish. This can increase not only the number of your followers but also the traffic to your website and your Pinterest profile.
Finally, here’s everything you need to know about buying Pinterest followers. Keep in mind the pros and cons of this, and the alternative strategies available so that you can make the right decision. While building a loyal community that truly loves your brand takes a lot of time, energy, and resources, it will eventually reap more rewards.