Twitter is a popular social media platform for interacting with your audience. Given the change from brand-centric to people-centric marketing, Twitter is more valuable now than ever before. More potential customers trust the brand when it has a quality number of real and engaged followers. However, businesses have a difficult time building their list of followers despite the numerous networking options provided by Twitter.
We have worked with thousands of clients from different industries in growing their Twitter accounts organically. We will share in this blog the strategies we’ve witnessed as effective in doing organic growth on Twitter.
Understanding the Essential Steps to Grow a Social Media Audience
People use Twitter to participate in discussions and consume content that interests them. Whether you’re tweeting about sales, product tutorials, or current events, there is a need to make sure that the content appeals to your audience and it must give value to them. It is essential to meet with your target audience to make your social media marketing successful. Knowing and understanding your audience’s needs and preferences will help you strategically plan the strategies needed to build your brand’s authority and be more visible.
10 Ways to Expand Growth on Twitter Organically
Perform a Social Media Audit
The term “audit” might be intimidating. However, it has nothing to do with the tax authorities in this situation. Instead, it simply entails gathering crucial information from all of your social media accounts in one location. A social media audit paints a clear picture of your present marketing tactics and identifies the most effective ways to enhance them. An audit can reveal whether your social strategy is in line with your company’s objectives.
Conducting audits on a monthly or quarterly basis to keep track of big-picture trends while allowing yourself to make timely improvements is a good idea. A comprehensive social media audit may be eye-opening in terms of determining which content on Twitter is indeed your top performer.
Create a Twitter Content Calendar
A well-constructed content calendar is part of a successful Twitter marketing strategy. A content calendar acts as a roadmap or plan for all of the content to be created to meet your strategic content marketing objectives. Having a content calendar means you’ll be able to:
- Plan and manage a regular content production schedule
- Generate fresh ideas
- Promote teamwork with the marketing team
- Monitor content performance with your target audience’s responsiveness
All the marketing and communication efforts will be focused if a good calendar is created that goes down to the themes, word choice, timing, style on each social network, and knowledge of important calendar dates within the industry or related holidays. As Twitter trends evolve and brands need to adapt, the calendar should be flexible enough to accommodate changes. Not only should campaign topics be included on a calendar, but so should any events, sponsorships, or webinars.
Twitter Hashtags and Geo Searches
Hashtags and geo searches allow a brand to link its content, tweets, or posts to a larger audience. These are essential for finding relevant discussions. You’ll identify times to engage by conducting these searches, which will help you create connections and trust. Look for hashtags that are relevant to your industry and keep an eye on their performance. Create a branded hashtag for your business to build your Twitter presence and eventually more sales.
Increase Engagement in Your Tweets
Twitter is all about making a connection. By being extremely responsive on Twitter, you can provide a terrific user experience for your audience. Pay attention to what they’re saying and reply appropriately. You must join your followers, customers, and industry leaders in the trenches. Engaging with other users regularly by tagging, retweeting, and commenting shows your interest in them, and it draws more attention to your brand.
Schedule your Tweets
Scheduling Tweets ensures that your audience receives a steady supply of interesting material. Because you may schedule tweets days or weeks in advance, scheduling can help you plan out a successful social media content strategy. It also helps you improve your Twitter marketing approach by saving you time and allowing you to interact more with your followers.
Build your Twitter Community
The best method to establish active, engaged, and genuine Twitter follower is to create a community. You can build a community by asking questions, answering questions, leaving comments, and sharing people’s content.
Utilize Twitter’s Direct Messages
The DM feature of Twitter is one of its most underappreciated features. Use DMs to welcome new followers and communicate with them through direct messaging. Here it shows how direct and genuine you are with them through communication and recognizing them. When it comes to building a following, you must keep in mind that tweeting is only a minor part of your overall approach. Real-life conversations with people have the greatest impact on creating an engaged following.
Refine Your Content Approach
The content you offer on Twitter serves as a direct indicator to potential followers of the value you can provide. Retweets are essential for organic growth through sharing relevant content. Retweets increase your reach indefinitely, exposing your thoughts to new audiences and encouraging people to interact with your profile. Creating extensive threads about a popular topic is the best strategy to get more retweets and interaction. Use current events to your advantage, mention users who already have a following, provide numbers and success stories, and describe setbacks and lessons learned.
Search for Relevant Twitter Chats
Twitter chats allow organic access to a worldwide network of relevant people, participate in significant industry dialogues, and identify active users. Each discussion has its hashtag and usually focuses on a particular broad topic. Brand exposure is a huge benefit of Twitter chats. Because you must use the hashtag to join and maintain track of the conversation, you can be sure that everyone else is doing the same. Everyone else search will include your name and avatar. Here it helps to ensure that Twitter users can reach you and that participating in the discussion is simple. Your continuous involvement in these discussions builds you as an authority in your industry.
Know That Timing is Everything
Once you’ve identified what to post, the next step is to figure out when to post it. Being at the right place at the right time is everything. The appropriate timing is an important part of the business that allows you to do more in a shorter amount of time. Knowing when your brand’s audience is online is a step toward organic development. Different businesses have different audiences, which means their preferences and posting times are also different. Using Twitter analytics helps identify the right timing as it provides a detailed breakdown of your Tweet impressions, profile visits, and other interaction metrics.
The most popular time to post on Twitter is between 8-10 am and 6-9 pm. If you are looking for better engagement, then you should either post early in the morning (7-9 am) or late in the night (8-11 pm).
Expanding your organic growth on Twitter isn’t something that happens quickly. Getting new followers requires a combination of content preparation, communicating with other users, and optimizing your profile. Start with these ways mentioned above if you’ve been trying to find out how to obtain more organic Twitter followers.