Wondering what’s the best Pinterest growth strategy for e-commerce business?
Here’s the good news! Pinterest has optimized its platform to meet everyone’s needs including for e-commerce business owners. As the most popular visual search engine platform, Pinterest decided to add more amazing features to its platform to improve user experience.
So, biz owners, are you ready to find out how your e-commerce business can grow on Pinterest? Let’s take a look at some Pinterest refinements to improve your e-commerce marketing growth strategy.
Pinterest Refinements for E-Commerce Business Growth Strategy
Refinement means easier integration, product search, business expansion, and shopping experience! Pinterest added several new features that could make all the users find the best experience on the platform.
Shop Directly from Pinterest Search
Good news for all shopaholics who prefer a super-easy way to shop for a wide range of products, from office settings to trendy outfits, as Pinterest has now added a “Shop” tab on search.
This feature allows e-commerce businesses to add important information about their product, such as price and size, as well as brand filters to attract potential buyers.
Meanwhile, shoppers can also enjoy their shopping experience through Pinterest’s browsable style guides. This additional functionality helps the shopper narrow down their search by exploring different styles to choose from until they find one that matches their tastes or preferences.
Easy Shop from Pins
Buyers can also find items to purchase directly from Pin content. By clicking the “Buy Similar Products” button in the visual search results, you can immediately find related products available that you might like. That’s how convenient it is!
Shop from the Pinterest Boards
When a user opens a specific Pinterest board of their favorite brand, they’ll notice a Shop tab above the images, next to the Pins.
By clicking on it, they will find related products available or inspired by the pins on the board. It makes shopping easy and convenient for them.
How to Use Pinterest to Grow Your E-Commerce
Now, with all of these added features, doing business with Pinterest just got even more exciting! Here’s how you can maximize the platform to grow your business.
1. Brand Your Pinterest Profile
Branding is an important step in attracting more potential buyers to your Pinterest profile, and it doesn’t have to be complicated. Some points to identify a well-marked profile is by look at its good logo, font, color, content, and hashtags.
Your logo should be able to clearly communicate your brand’s values, mission, vision, and ideology, and it should stand out from the rest of your competition! To increase brand awareness, display your logo inside your pin.
Identify the most appropriate font style and use it consistently across all of your pins.
Choose the perfect color combinations that best suit your brand.
See a Pinterest Pin example above where the brand logo, fonts, and color combination are applied in the Pin design.
Hashtags act like keywords on Pinterest and can be added to your Pin description. Use hashtags as part of your strategy to gain visibility.
Using hashtags can increase your pins and boards visibility that can also lead to more traffic to your e-commerce website and become sales.
- Set Your Featured Boards
Featured Boards should include all your top-performing Pins and Boards. It is one of the ways you can drive more visitors to your profile.
Featured Boards are displayed on top of your profile, so make sure they are relevant to your niche and effectively communicate your brand to the visitors.
2. Keywords Everywhere
As a visual search engine, keywords play an important role in the marketing growth strategy on Pinterest. Always make sure that the keywords you are using are relevant to your niche.
Relevant keywords help to gain brand visibility. It will make your pins automatically appear on the visitor’s feed when they are searching for products that are similar to yours. Keywords will also help your Pinterest profile to rank higher.
Relevant keywords are added to Profiles, Board descriptions, and Pin descriptions. In the previous 2 examples, the keywords are added to the board description and pin description. You can see how to add keywords into Pinterest profile below.
The rule of thumb is to avoid stuffing keywords. Too many keywords can be interpreted as spam by the Pinterest algorithms.
3. Create Relevant, Attractive, and Compelling Pins
Every Pin for e-commerce businesses needs to be well thought out. Check out some tips for creating great pins for your e-commerce businesses.
- Product Showcase Pins
Whatever your niche, be sure to tag your products on your Pin. Pinterest allows you to tag up to 8 products from your store. Tagging makes it easier for shoppers to purchase the items they see on your Pin.
You can also promote your Pins to increase visibility on your audience’s feed and take advantage of Pinterest’s advertising system. They can include images or videos and will appear as regular pins with a “promoted” label at the bottom.
- Video Pins
The other form of Pinterest marketing is through the use of video Pins. Video Pins are increasingly popular on Pinterest, not only because they’re fun and eye-catching, but they’re also super clear and concise.
You can also enjoy an autoplay feature for your promoted Pins. Product overviews, DIYs, and video tutorials are good examples of content that can potentially build more following.
- Repurpose Your Blog Post
Repurposing old content is one of the ways to increase traffic to your site. Take a fresh take on old content, especially top-performing ones, and create Fresh Pins. Fresh Pins are linked to old content but with a different look.
Fresh Pins is one of the best Pinterest growth strategies because the Pinterest algorithm prefers Fresh Pins. You can recreate up to 30 additional Fresh Pins from old content to save time and to serve your ideal reader.
- Infographics or Quotes
Infographics and quotes are great for Pinterest, but make sure the pins are compelling, clear, and eye-catching. They should be able to grab your audience’s attention right away!
The best thing about these types of Pins is that their content isn’t hard to find. There are plenty of resources online and all you need to do is make some cool pins out of them!
Keep in mind, though, that infographics and quotes must be relevant to your brand or business.
4. Consistent Pinning
Consistent pinning is a good Pinterest practice because it helps you reach a wider audience, and the Pinterest algorithm favors that too!
You can pin at least once a day, and if you want to save time, using a scheduler would be a big help! Popular Pinterest schedulers also provide information about your audience and analytics, which means you can easily identify which Pins and boards are performing well during a specific time period.
5. Promoted Pins
You can also reach a wider audience with Promoted Pins. This is a form of Pinterest advertising where, for a fee, your Pin will appear in your target audience’s home feed and appear as a regular Pin.
The user will be redirected to your website once they click on it. Promoted Pins can be a single pin, a video pin, or a carousel pin.
6. Embed the ‘Share on Pinterest Icon’
If you want more traffic to your Pinterest profile, don’t forget to embed the “Share on Pinterest” icon on your website.
This button will enable any visitor that interested in your products or pins to pin them on their boards and this is absolutely a good chance for you to increase your visibility on the platform.
Pinterest added some new features to its platform that makes e-commerce business owners be able to improve their marketing growth strategy. All e-commerce biz owners now can expect more features in the future and there is no way to miss them.