Tiktok is one of the most sought-after platforms that businesses use to drive their visibility, brand awareness, and sales. However, all of it boils down to your TikTok engagement rate.
Simply creating content on the TikTok bandwagon will not be enough to be viral on TikTok and get your engagement rates higher.
Hence, using TikTok’s native tools and other features, we have compiled the list of strategies you will need to boost your engagement rates on TikTok in 2022. So let’s get your community of followers to rave about your TikTok content, shall we?
Tips to Increase Your TikTok Engagement Rate
The key to boosting your engagement rates on TikTok is to increase the number of likes, shares, and comments on your content. Here are some full-proof strategies that can skyrocket your TikTok engagement rate significantly.
The 3-second Rule
There are millions of videos posted every day on TikTok. How do you make users stick to your video till the end instead of scrolling past them in the feed?
The first 3 seconds are the golden seconds of your TikTok video. It can make or break your engagement rates big time!
If your video can capture the user’s attention within the first 3 seconds, you are going to get lucky with your engagement rates. Your watch time and completion rates are going to get higher.
Thus, while creating content for your TikTok, ensure that it is attractive enough to grab the attention of the users within the first 3 seconds and keep them engaged with the video till the end.
The Batch Theory
Here’s a catch that nobody probably told you about the TikTok algorithm.
The TikTok algorithm starts with showing your videos to a small batch of people to analyze whether it is engaging enough to distribute to a larger batch of audiences or not.
Suppose the first batch of audiences manages to stick till the first 3 seconds of your video or even till your last. In that case, you can expect your video to be shown to larger batches, too, which will contribute to your engagement rates significantly.
This is why you can find many videos with about 4,000 views and 80,000 views from the same profile itself.
Pair the 3-second rule with the batch theory to ensure that not only do you reach a broader set of audiences but also engage with them well to boost your profile metrics.
Create Original & Relatable Videos
Participating in TikTok challenges is just not enough to make you stand out in millions of videos on the platform.
If you really want to make a more substantial impact on the platform, you need to focus more on creating original and relevant TikTok videos for your audiences.
Start with creating your own hashtag challenge on TikTok. This will help you gain massive exposure and attract more followers to your account. Next, use the same user-generated content to improve the engagement rates among the participants and your followers.
Host a Challenge
Ensure to keep the content and the challenges relevant to your niche. You don’t really want to host a wardrobe transformation challenge for a software account.
It should be relatable for your followers too. They will indeed not participate in a challenge that is not fun and entertaining enough.
Keep your personality at the focal point and make more original moves for your TikTok marketing venture, and you can easily outshine other creators in no time.
Post High-Resolution Videos
The one very common thing you will find in every video that went viral on TikTok is exceptional video quality.
The chances of low-quality or blurry videos going viral is zero. If you want to boost the engagement rates of your content, you need to focus on creating more high-resolution videos which are aesthetically pleasing.
However, this doesn’t mean that you have to invest in expensive gear every time. You can create the most stunning videos for your TikTok right from a good smartphone.
With additional lighting and good sound quality, you can ace the art of creating videos for TikTok that are tailored to maximum engagement rates from your followers!
Post Regularly & Post at the Right Time
Like any other social media platform, posting regularly and on a specific timeline is the ground rule for making it big on TikTok.
If you have a certain schedule for posting content on TikTok, your chances of being visible to more audiences increase. Simply start with creating a content calendar for the entire month, and you will be sorted.
If you are not very consistent with publishing content on TikTok manually, you can always invest in good automation software that automates the complete process of publishing TikTok videos at a particular time.
Stay on Latest Trends
There are so many challenges emerging every day on TikTok, and you cannot sustain without getting into them.
Sure, not every trend is relevant to your account, but keeping track of the trends and creating content around it by making it relevant to your account is an incredible way to reach a massive mass of users.
Using trending songs and video effects are exceptional content ideas you should not miss out on as they can help boost your engagement rates real quick if the content gets fun enough!
Leverage Influencer Communities
Another secret recipe to higher engagement rates on TikTok is collaborating with influencers.
The influencer community is growing at a rapid pace. With more and more influencers emerging on TikTok, it is essential to choose the right influencers and boost your TikTok account.
Simply look for relevant influencers within your niche and analyze their existing following list. If their followers are of a similar niche as yours, approach for a collaboration with them and boost your content.
So many brands have already witnessed a tremendous surge in their sales with influencer marketing, and it is not going anywhere in the future years. If you are looking for one such strategy out of all, collaborating with renowned influencers tops the list!
Use the TikTok’s Duet Feature
The Tiktok’s Duet feature is not something you want to miss out on. There are plenty of creators collaborating with other creators to boost their engagement rates, and Tiktok’s Duet feature is just the facilitator of the trend.
Here, you’re creating a video that will be placed right beside your collaborator’s video, and your audience can view the videos side-by-side on the screen in a square format.
Duets have been incredibly popular on TikTok as it is also a great form of user-generated content.
You can react to your follower’s videos and create duets with them to boost get followers engage on TikTok effectively.
Use TikTok LIVE
Like Facebook and Instagram, TikTok also allows users to create live streams with their followers.
Live streams are another great way to build a stronger community and grow the engagement rates within the existing audience base. It can get the conversation started and get users more engaged with your account and content in general.
You can answer user queries on live streams and interact with them live, which can help them relate to your personality even better.
If you are not sure whether people will even join your live stream on TikTok or not, you can start by announcing the date of the Livestream at least a week early.
This will help your followers anticipate the big day and make time out to join your live stream beforehand.
To get followers to engage on TikTok effectively, stay more active on TikTok and explore the features offered by the platform. There are so many different ways that can help to boost your engagement rates at ease.
However, the goal is to be consistent, original, true to your personality, and relevant on TikTok. You need to spark up your creativity and find out different ways to maximize the engagement rates and follower counts on TikTok, as only the most creative and authentic wins the rest!